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Planned

Messenger and WhatsApp marketing

Planned: send opted-in promotional messages on Facebook Messenger and WhatsApp, with built-in opt-out handling on Messenger.

This feature is planned and its details may change.

Why it matters

Would let you reach customers on the apps they already check every day with offers they asked for.

The HLB difference

For Messenger, opt-ins from your subscription requests, opt-outs and campaign results would be tracked in HLB.

How it works

You would send opted-in promotions on Messenger and WhatsApp, with Messenger opt-outs handled for you.

Messenger and WhatsApp marketing is planned for HLB. It would let you send promotional messages to customers on Facebook Messenger and WhatsApp. This feature is proposed and not built yet, and the Messenger capability it would build on is labeled beta.

On Messenger, marketing messages would let you send broadcast campaigns to contacts subscribed through a request sent from your Facebook Page. A pest control company could announce a seasonal treatment, and a salon could share a holiday promotion with past clients. As described, setup would work like this:

  • You would connect your Facebook Page and Meta ad account, owned by the same Meta business portfolio, through the Facebook Login for Business integration. The same Page would also need to be connected through the Facebook integration.
  • You would use a workflow action to send the subscription request after a contact's message to your Page.
  • You would create campaigns in Marketing > Marketing Messages, each with a title, description, optional image and up to three link buttons.
  • You would review delivered messages, read rate, button clicks and spend for each campaign.

Each delivered message would be billed to the connected ad account, which would need a valid payment method. When a subscriber replies, the conversation would continue in Conversations like any other Messenger chat. Subscribers could opt out in Messenger, and Meta would not deliver later marketing messages to them. HLB would remove an opted-out contact from your recipients after your next campaign tries to reach them.

For WhatsApp, the plan would include Marketing Messages Lite for one-way marketing campaigns, while your standard WhatsApp setup would keep handling conversations and support. As planned, this delivery option would prioritize people who are more likely to engage. With time-to-live, messages that are no longer timely would not be delivered. Turning on MM Lite would keep your existing templates, automations and reporting in place. Setup would start under Settings > WhatsApp, and turning on MM Lite would require Facebook Business Manager access.

Related features

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