Privacy policy

Hot Local Business ("HLB," "we," "us," "our") is a brand of Max Digital Edge LLC, a Nevada limited liability company, 6440 Sky Pointe Drive, Suite 140-341, Las Vegas, NV 89131 ("MDE"). MDE operates hotlocalbusiness.com (the "Site") and is responsible for the information collected through it.

This policy covers the Site and your communications with us about HLB. The HLB platform at app.hotlocalbusiness.com and the MDE membership that includes it are covered by the MDE Privacy Policy at https://maxdigitaledge.com/privacy. If a business that uses HLB collected your information, that business's own privacy policy applies to how it uses your information. Section 5 explains MDE's own use of that information.

Information you give us. This includes your name, email address, phone number, business details, account access details and anything else you send when you email us, start onboarding, or communicate with us.

Information collected automatically. This includes device and browser information, IP address, pages viewed, links clicked, referring pages, approximate location derived from IP address, and cookie and similar identifiers. See Section 4.

Information from others. This includes information from advertising and analytics partners (for example, ad performance and audience information), from MDE's other services if you are an MDE client or lead, and from public sources.

We use information to:

• operate, secure and improve the Site and HLB;
• respond to you, onboard you, and provide services;
• send you information about HLB and MDE, including marketing where permitted by law;
• advertise HLB and MDE, measure our ads, and build advertising audiences (Section 5);
• comply with law, enforce our terms, and protect our rights; and
• for any other purpose we describe when we collect the information.

We use cookies, local storage and similar technologies. Some are necessary for the Site to work, including the one that remembers your cookie choice. Optional analytics and advertising tags load only after you accept them in our cookie preferences. You can change your choice at any time using the "Cookie preferences" link in the footer.

When optional tags are on, analytics and advertising partners, such as the search and social media advertising platforms we use, may collect information about your online activities over time and across different websites. That includes this Site.

Do Not Track. The Site does not respond to browser Do Not Track signals. Use our cookie preferences to control optional tags.

We may share information as follows. SMS Data and Client SMS Data (defined in Section 6) are shared only as described in Section 6. That applies notwithstanding anything else in this policy, including business transfers and sharing with consent.

• With service providers that host, analyze, support, or help us operate the Site, HLB and our business.
• With advertising and measurement partners. This includes cookie identifiers and Site event data (when you allow optional tags). It also includes contact information, such as email address and phone number, in hashed form. Partners match this information to their users so we can measure and attribute our ads, show our ads to you, exclude existing customers, and reach people with similar characteristics. Hashed information is still personal information, and partners use it under their own terms and privacy policies. MDE may also use contact information about the customers and prospects of businesses that use HLB or MDE services for MDE's own advertising, where MDE's agreements with those businesses allow it and the advertising platform's rules permit it, as described in the MDE Privacy Policy. That use never includes Client SMS Data (Section 6): mobile numbers collected for or enrolled in a business's text messaging program; text opt-in, consent and opt-out records (including associated identifiers and consent evidence); message content; or delivery and interaction records, or hashes or derivatives of any of them, even when a number was also provided for another purpose.
• Within MDE. HLB is part of MDE, so information collected through the Site is used across MDE's business.
• In a business transfer, such as a merger, acquisition, financing, reorganization, bankruptcy or sale of assets.
• For legal reasons, to comply with law or legal process and to protect rights, safety and property.
• With your consent or at your direction.

Depending on where you live, some of these disclosures may be considered a "sale," "sharing" or "targeted advertising" under state privacy laws (Section 8).

"SMS Data" means mobile numbers collected for or enrolled in our own text messaging program; text opt-in, consent and opt-out records, including associated identifiers and consent evidence; message content; and delivery and interaction records. It applies even when a number is also provided for another purpose.

No sharing for marketing. We do not sell, rent or share SMS Data with any third parties or affiliates for marketing or promotional purposes, including theirs or ours, and we do not send SMS Data or its hashes to advertising or measurement partners. Our text messaging originator opt-in data and consent are excluded from every other category of sharing in this policy and will not be shared with any third parties, except service providers that help us send, receive, store and respond to text messages for us, and when required by law, subpoena or court order. Service providers that send our messages may receive SMS Data only to send, receive, store and respond to messages for us.

Businesses that use HLB. "Client SMS Data" means the same kinds of information for the text messaging program of a business that uses HLB or MDE services, including numbers also provided for another purpose. We process Client SMS Data only to provide services to that business, at its direction, for its own program. That includes sharing it with that business and the providers that send its messages, and as required by law. MDE does not use Client SMS Data, or hashes or derivatives of it, for MDE's own marketing or advertising, and does not send it to advertising or measurement partners for MDE's purposes.

We keep information as long as reasonably necessary for the purposes in this policy, including to provide services, keep business records, resolve disputes, enforce agreements and comply with law. We may keep records of your opt-out and consent choices after a deletion request, as permitted by law.

• Cookies: use "Cookie preferences" in the footer, your browser settings, or industry opt-out tools at https://optout.aboutads.info and https://optout.networkadvertising.org.
• Customer-list advertising: cookie settings do not control hashed contact information. To ask us to stop using your contact information for customer-list advertising, email privacy@maxdigitaledge.com.
• Marketing email: use the unsubscribe link in any marketing email.
• Review or change your information: email privacy@maxdigitaledge.com to review or ask us to change the information we hold about you.
• State privacy rights: depending on where you live, applicable law may give you rights to access, correct, or delete your information, or to opt out of certain disclosures for advertising. If such a law applies to you and to us, email privacy@maxdigitaledge.com and we will respond as that law requires. MDE does not sell personal information for money.
• Nevada residents: MDE does not sell covered information as defined in Nevada Revised Statutes Chapter 603A. You may submit a verified request directing us not to sell your covered information by emailing privacy@maxdigitaledge.com.

We use reasonable measures to protect information. No method of transmission or storage is completely secure.

The Site is intended for businesses and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the Site.

The Site links to other websites and services, including the HLB app, MDE's site and third-party platforms. Their own policies apply.

We may update this policy by posting the new version on this page with a new "Last updated" date. Changes take effect when posted.

Max Digital Edge LLC (Hot Local Business) Privacy requests: privacy@maxdigitaledge.com Support: support@hotlocalbusiness.com Mail: 6440 Sky Pointe Drive, Suite 140-341, Las Vegas, NV 89131