Every feature in Hot Local Business
178 features across 18 categories, all included while your MDE membership is active. Search by name or filter by category.
Features marked Planned are not live and their details may change.
178 features shown
CRM and contacts
Keep every customer and lead in one organized list. (11 features)
Contact records
One record per customer with calls, texts, emails, appointments, payments and notes on a single timeline.
Smart lists and advanced filters
Saved, filterable views of contacts by tag, source, activity, custom field or date.
Tags with categories and colors
Label contacts with color-coded tags grouped into categories.
Contact and opportunity import
Import contacts and deals from CSV files or other CRMs with field mapping.
Custom fields and contact layouts
Add custom fields and arrange the contact details page around how your team works.
Opportunity pipelines
Visual sales pipelines with drag-and-drop stages for every quote, job or deal.
Opportunity forecasting
Forecast expected revenue from open opportunities by stage and probability.
Company records with enrichment
Track business customers as companies, link their contacts and enrich records automatically.
Custom objects
Create your own record types, such as properties, vehicles or service contracts, with their own fields.
Tasks and project management
Assign tasks with due dates to team members and track work to completion.
- MDE done for you
Done-for-you CRM setup
The Max Digital Edge team configures pipelines, fields, tags and smart lists for your services.
- Planned
Contact engagement score
Planned: score each contact by opens, clicks, replies, bookings and other activity of your choice.
- Planned
Duplicate contact merging
Planned: find and merge duplicate contact records while keeping the history from each one.
- Planned
Bulk actions on records
Planned: tag, edit, email, delete or add many contacts, opportunities and records to a workflow at once.
- Planned
Secure document sharing
Planned: share files from a contact record with private, expiring or login-protected links and notify the contact.
Conversations
Reply to customers from one shared inbox. (8 features)
Unified inbox
SMS, email, calls, web chat, Facebook, Instagram, WhatsApp and more in one inbox.
Saved views and filters
Save filtered inbox views by channel, assignee, status or tag.
Website chat widget
A chat widget for your site that turns visitors into text conversations.
Chat widget for any website
Add the chat widget to Wix, Squarespace, Shopify, Duda, Weebly or a custom site.
Facebook and Instagram messaging
Reply to Facebook Messenger and Instagram direct messages from the inbox.
Snippets and quick replies
Reusable text and email snippets with personalization fields.
Response time SLAs
Set response time targets and track SLA performance across the team.
Two-way Gmail and Outlook sync
Sync your Google or Outlook mailbox so emails appear in the inbox and on contact records.
- Planned
Email signatures
Planned: give each user a saved email signature with contact details, links, images and custom values.
Phone and Voice AI
Handle calls with business numbers and voice AI. (18 features)
Local business phone numbers
Buy local or toll-free numbers for calls and texts, managed inside Hot Local Business.
Number porting
Port your existing business number in and track the request.
Web dialer
Make and receive calls in the browser with a built-in softphone.
Call recording and transcription
Record calls and get searchable transcripts.
IVR and call flows
Build phone menus and routing flows for inbound calls.
Routing by working hours
Route inbound calls differently during and after business hours.
Ring multiple team members
Ring several users at once or in sequence for inbound calls.
Call tracking number pools
Assign tracking numbers to ads and pages to see which source made the phone ring.
Call scripts and dispositions
Give callers on-screen scripts and record call outcomes with custom dispositions.
Missed call text back
Automatically text callers when a call is missed.
Caller reputation tools
Voice integrity, branded caller ID registration and spam likely remediation.
Voice AI agents
AI agents that answer calls, take messages, answer questions and book appointments.
Voice AI flow builder
Design Voice AI conversations step by step with a visual flow builder.
Voice AI outbound calling
Have Voice AI place outbound calls with compliance checks.
Voice AI live transfer
Transfer a Voice AI call to a team member when needed.
Voice AI logs and reports
Call logs, transcripts, summaries and performance reports for every AI call.
- MDE done for you
Done-for-you AI receptionist setup
The Max Digital Edge team configures your Voice AI agent, call flow and booking rules.
- Planned
Voicemail and voicemail drops
Planned: set custom voicemail greetings and leave pre-recorded voicemail messages with one click.
- Planned
VoIP desk phones
Planned: connect SIP desk phones to your business numbers for the front desk or the shop.
- Planned
Call from your existing number
Planned: verify your own number and use it as caller ID for outbound calls.
- Planned
Spam call protection
Planned: reduce inbound spam calls with number intelligence, blocking and routing rules.
- Planned
Voice AI web widget
Planned: embed a Voice AI agent on your website so visitors could talk to it from the page.
- Planned
Multilingual Voice AI
Planned: auto-translated Voice AI greetings in the agent language, with translated call transcripts and summaries.
Local presence dialing
An improvement to outbound calling: calls now show your closest local number, and each contact keeps seeing the same number on repeat calls.
Calendars and booking
Let customers book time that fits your schedule. (11 features)
Online booking calendars
Booking widgets you can embed on your site or share as a link.
Round robin team scheduling
Distribute bookings across staff by availability or priority.
Service menu booking
Let customers pick a service, then see times for the right staff.
Class and group bookings
Calendars for classes and group sessions with seat limits.
Deposits at booking
Collect a full payment or deposit when an appointment is booked.
Recurring appointments
Book repeating appointments on a set schedule.
Calendar sync and video meeting links
Two-way sync with Google, Outlook and iCloud, plus automatic Zoom, Meet or Teams links.
Reserve with Google
Accept bookings from your Google listing.
Appointment confirmations and reminders
Email, SMS and in-app notifications for bookings, changes and reminders.
Availability, buffers and hours
Weekly hours, date-specific hours, buffers and online cancellation and reschedule rules.
Custom booking forms
Attach custom forms to calendars to collect job details at booking.
- Planned
Rooms and equipment scheduling
Planned: track treatment rooms, bays and equipment so bookings would only land on free resources.
- Planned
Rental bookings
Planned: list rental items, take bookings and payments, and block out dates when items are unavailable.
- Planned
Booking policies and one-time links
Planned: set cancellation and reschedule windows and send single-use booking links that would expire after one booking.
- Planned
Built-in video meeting rooms
Planned: host video meetings with screen sharing directly from booked appointments.
Websites and funnels
Build pages that turn visitors into leads. (16 features)
Website builder
Drag-and-drop builder for multi-page websites with templates.
Funnels and landing pages
Build step-by-step funnels and landing pages for offers and campaigns.
AI website and funnel builder
Generate pages and sites from a prompt, then edit visually.
AI studio app builder
Build custom web apps and pages with AI, a code editor and server functions.
Blog with AI drafting
Publish blog posts on your site with AI-assisted writing.
Forms
Contact, quote request and intake forms with conditional logic.
Surveys and quizzes
Multi-step surveys and scored quizzes with result pages.
Form spam protection and SMS verification
Spam filters and optional phone verification on forms.
QR codes
Create QR codes for links, forms and apps, one at a time or in bulk.
A/B split testing
Test page variations and split traffic between them.
Custom domains
Connect your own domain or subdomain to sites and funnels.
SEO controls and schema markup
Page titles, descriptions, schema markup, llms.txt, 301 redirects and a cookie consent banner.
Site and funnel analytics
Page views, opt-ins and conversion stats for sites and funnels.
Brand boards and brand voice
Store colors, fonts, logos and a brand voice for reuse.
- MDE done for you
Done-for-you website build
The Max Digital Edge team builds your site on Hot Local Business with forms, chat and booking connected.
- Planned
Domain purchase and transfer
Planned: buy new domains or transfer existing ones in, then manage DNS, renewals and connections in one place.
- Planned
Managed WordPress hosting
Planned: host WordPress sites with a migrator plugin, SSH and file access, and an AI page builder.
- Planned
AI SEO fixes for outside websites
Planned: install a pixel to apply suggested title tags, meta descriptions and image alt text to sites hosted elsewhere.
Events and ticketing
Publish in-person or online events, take RSVPs or ticket orders, and check attendees in with QR codes at in-person events.
- Planned
Webinars
Planned: create live, on-demand and recurring webinars with registration forms, funnel pages and automated reminders.
Email marketing
Stay in touch with customers by email. (11 features)
Drag-and-drop email builder
Design emails with drag-and-drop elements, saved blocks and mobile previews.
Email campaigns and scheduling
Send now, schedule, batch send, RSS sends, best time recommendations and resend to unopened.
RSS email campaigns
Send recurring emails with your latest blog posts using reusable feed blocks.
Recipient segments
Target campaigns using tags, smart lists and custom field segments.
Email A/B testing
Test subject lines and content against each other.
Conditional content and personalization
Show or hide email content based on contact data and custom fields.
Email statistics
Opens, clicks, bounces, unsubscribes and click maps per campaign.
Email sequences
Automated follow-up email series.
Dedicated sending domains
Send from your own authenticated domain with SPF, DKIM and DMARC.
Deliverability health and validation
Email health reports, list validation and risk assessment tools.
Unsubscribe and preference management
One-step, two-step or preference center unsubscribe flows.
- Planned
Countdown timers
Planned: add fixed, recurring or per-contact countdown timers to emails and funnel pages.
- Planned
Email template library
Planned: save, organize and reuse email templates, or import HTML and templates from other email tools.
- Planned
Bring your own email service
Planned: send account email through your own SMTP provider, Google Workspace or Mailgun.
SMS and messaging
Reach customers with timely text messages. (9 features)
Two-way business texting
Text customers from your business number and choose sending numbers per conversation.
Bulk SMS campaigns
Send texts to smart lists and segments with personalization.
SMS templates and snippets
Saved SMS templates with merge fields.
Picture messaging
Send and receive photos and files by MMS.
A2P 10DLC registration
Guided brand and campaign registration for US business texting.
SMS compliance settings
Opt-out language, sender ID and consent tools.
WhatsApp Business messaging
Connect WhatsApp to send and receive messages in the inbox.
WhatsApp templates
Create and submit WhatsApp message templates for approval.
- MDE done for you
Done-for-you texting registration
The Max Digital Edge team prepares and submits your A2P brand and campaign registration.
- Planned
RCS business messaging
Planned: send rich business messages with your verified brand name and logo on supported phones.
- Planned
WhatsApp calling
Planned: place and receive WhatsApp voice calls from the account, including with Voice AI.
- Planned
Messenger and WhatsApp marketing
Planned: send opted-in promotional messages on Facebook Messenger and WhatsApp, with built-in opt-out handling on Messenger.
Automations and workflows
Put routine follow up on autopilot. (11 features)
Visual workflow builder
Build automations with triggers, actions, waits and branches.
Triggers and actions library
Hundreds of triggers and actions across contacts, calendars, payments, messaging and more.
Build workflows with AI
Describe an automation and have AI draft the workflow.
AI decision and intent actions
AI actions that decide paths, detect intent and generate replies.
AI data extraction and email parsing
Pull structured data from emails, messages and images with AI.
Goal events and stop on reply
End a sequence when a goal is reached or the contact replies.
Splits and branching
Randomized splits and if/else branches.
Inbound and outbound webhooks
Receive data from and send data to other systems.
Custom code steps
Run custom code inside workflows, with AI-assisted code generation.
Execution logs and history
Detailed logs for every workflow run and enrollment.
- MDE done for you
Done-for-you automation builds
The Max Digital Edge team builds follow-up, reminder and review workflows for your business.
- Planned
Outside AI models in workflows
Planned: workflow actions for outside AI providers such as OpenRouter and Mistral, alongside built-in AI steps.
Reputation and reviews
Ask for reviews and keep track of them. (9 features)
Review requests
Send review requests by SMS, email or WhatsApp with custom messages.
Review QR codes
Printable QR codes that link to your review page.
AI review replies
AI-drafted or automatic replies to reviews with drip mode.
Review widgets
Display reviews on your website with customizable widgets.
Reputation dashboard
Track review volume, rating and response metrics with filters.
Competitor review analysis
Compare your reviews against local competitors.
Google Business Profile management
Connect and manage one or more Google Business Profiles.
- MDE done for you
Done-for-you review program setup
The Max Digital Edge team sets up review requests, timing and widgets.
Video testimonials
Collect video testimonials from customers and choose which ones appear in the review widgets on your site.
Payments and commerce
Send invoices, sell online and take payments in one system. (14 features)
Payment processing
Accept cards and wallets through Stripe, PayPal and other providers.
Text to pay payment links
Send payment links by text or email.
Invoices
Create, send and track invoices with PDF copies.
Recurring invoices and auto pay
Schedule repeating invoices with automatic card charges.
Estimates
Send estimates with attachments that convert to invoices.
Subscriptions and service plans
Recurring billing with pause, resume, modify and failed payment retries.
Products and coupons
Product catalog with prices, variants and targeted coupons.
Gift cards
Sell, send and redeem gift cards with tracking.
Order forms
Checkout forms with order bumps and one-click upsells.
Online store
Ecommerce store with shipping, local pickup, abandoned checkout and Google Merchant Center.
Accounting integrations
Sync payments with QuickBooks, Xero and Wave.
Affiliate and referral manager
Referral campaigns with commissions and payouts.
- Planned
Apple Pay and Google Pay
Planned: let customers pay invoices, order forms and checkouts with Apple Pay or Google Pay.
Online store sync
Connect your Shopify store to sync orders, contacts and payments.
- Planned
Facebook and Instagram shops
Planned: sync your product catalog to Facebook and Instagram shops.
- Planned
Shipping and fulfillment
Planned: set shipping rates, delivery zones and local pickup, and connect Shippo or ShipStation for fulfillment.
- Planned
Print on demand merchandise
Planned: connect Printful or Printify to sell branded merchandise made and shipped per order.
Tax zones
Group countries and states into named zones and set your own tax rates. A zone rate applies only when it is attached to both the product and the zone, and automatic tax takes priority when it is on.
Memberships and courses
Offer courses and member content online. (6 features)
Course and membership builder
Build courses and membership areas with lessons, videos and quizzes.
Magic link login
Passwordless access links for members.
Certificates and badges
Issue certificates with optional expiry and reminders.
Course pricing and offers
Sell courses individually or bundled into offers.
Course importer
Move existing courses into Hot Local Business.
Client portal
Unified portal for courses, communities, bookings and files.
Communities
Give customers and members a place to gather. (7 features)
Community groups
Private community spaces with posts, channels and members.
Points, badges and leaderboards
Gamification for community engagement.
Live sessions
Host live sessions with recordings and noise cancellation.
Member direct messages
Direct messages between community members.
Announcements
Build and send announcements to members.
Community automations
Workflow triggers for posts, comments, requests and events, plus automated group access.
Community moderation
Posts and comments that contain words, phrases or domains you block are held until an admin reviews them.
Reporting and analytics
See what is working at a glance. (7 features)
Custom dashboards
Build dashboards with widgets and custom metrics.
Lead source attribution
First and last touch attribution for leads and sales.
Call reporting
Call volume, answer rate and source reports.
Ads reporting
Google and Facebook ad performance in one report.
Sales velocity and revenue insights
Pipeline velocity, win rate and revenue performance.
External form tracking
Capture submissions from forms on sites outside the platform.
Marketing audit reports
Automated reports on website, listings, reviews and social presence.
Mobile and desktop apps
Run your business from wherever you are. (7 features)
Mobile app
iOS and Android app for conversations, contacts, calendar, payments and calls.
Mobile calling
Make and receive business calls in the app.
Mobile appointments
Unified appointment screen in the app.
Mobile payments
Collect payments and view payment history from the app.
AI suggestions on mobile
Suggestive mode drafts replies in the app.
Desktop app
Desktop app for Windows and Mac.
Branded client app
A branded mobile app for your customers to access courses, communities and bookings.
AI employee
Get AI help with everyday tasks. (10 features)
Conversation AI
AI that replies to texts, chats, social and WhatsApp messages using your knowledge base.
AI appointment booking
Conversation AI books, cancels and reschedules appointments across calendars.
AI knowledge bases
Multiple knowledge bases built from your website, files and FAQs.
Human handover
Hand conversations to a person based on rules or intent.
AI auto follow-up
AI follows up when a lead stops replying.
Ask AI assistant
An in-app assistant that answers questions and builds items such as workflows and funnels.
Content AI
AI writing for emails, posts, blogs and messages.
Agent studio
Build custom multi-step AI agents with tools, skills and knowledge.
AI dashboards and audit logs
Dashboards and logs for every AI action.
- MDE done for you
Done-for-you Conversation AI setup
The Max Digital Edge team trains and configures Conversation AI for your services.
Integrations and API
Connect HLB to the tools you already use. (8 features)
Advanced API access
Advanced API access is included with an active Max Digital Edge membership. Details are coming soon.
Developer SDK and OAuth
TypeScript and JavaScript SDK with OAuth 2.0.
MCP server for AI agents
Connect external AI agents to your account through MCP.
App marketplace
Install apps that extend the platform.
Zapier connection
Connect thousands of apps through Zapier.
Productivity integrations
Workflow actions for Slack, Asana, ClickUp, Notion, Google Sheets and more.
Field service integrations
Workflow actions and triggers for field service software such as Housecall Pro.
- MDE done for you
Custom integrations by the MDE dev team
Max Digital Edge developers build integrations and tools on top of Hot Local Business.
Account settings
Manage your account, users and permissions. (7 features)
Users, roles and permissions
Control what each user can see and do.
Two-factor authentication
Authenticator app login protection.
Business profile
Business details, authorized representative and compliance info.
Media storage
Central storage for images, videos and files.
Usage wallet and billing
Usage wallet with auto recharge and a billing dashboard.
- MDE done for you
Guided onboarding and data migration
The Max Digital Edge team guides setup and moves your data over.
- Planned
Notification settings
Planned: choose how each user would be alerted about new messages, chats, tasks, appointments and reviews.
- New
Bulk feature controls
Turn features on or off across many business accounts at once from the accounts list.
Ready to put these features to work?
Start onboarding with the Max Digital Edge team and get set up on Hot Local Business.
Social planner and ads
Plan your social posts and manage your ads. (8 features)
Social planner
Schedule posts to Facebook, Instagram, Google, LinkedIn, TikTok and more.
Social comment management
View and reply to comments on your posts.
Comment automations
Trigger workflows when someone comments on a post.
Google Ads manager
Create and manage Google search and demand gen campaigns.
Facebook and Instagram ads
Create Meta campaigns and lead forms inside the account.
Lead ad integrations
Pull leads from Facebook, Instagram, Google, LinkedIn and TikTok lead forms.
Conversion API and pixels
Send conversion events to Meta and Google.
LinkedIn ads manager
Planned: create LinkedIn ad campaigns and review their statistics from the account.
TikTok messaging and lead ads
Reply to TikTok messages and comments, automate responses, and capture TikTok lead ads.