Surveys and quizzes

Quizzes turn responses into meaningful outcomes such as assessments, recommendations, audience segments and personality-style results. You give answers point values and categories, and each quiz taker sees a personalized result page based on their responses.

A local service business might use a quiz to find out what kind of help a visitor needs, then show a matching recommendation and call to action.

To build a quiz:

• Go to Sites, then Quizzes, and open a quiz or click New Quiz. You can start from a template and import questions in bulk with a CSV file.
• Add questions such as Single Choice, Multiple Choice or Dropdown, give each answer a score and assign it to a category. For Multiple Choice and Multi Dropdown questions, the scores of all selected options add up.
• Click Save Quiz, then use Preview to check that scores are calculated correctly.
• Publish with an embed code or a share link.

The overall score can show as a percentage, the actual score or a score out of 10, and category scores are calculated separately. Score tiers divide the 0 to 100 percent range into labeled, color-coded levels, so keep the ranges from overlapping. Individual category sections can show different text, images, videos and calls to action for the highest or lowest scoring category.

In the result page settings, you can map the overall score, overall tier, category scores and category tiers to custom fields for use in workflows, contact records and email personalization. A quiz submission can also trigger a workflow.

Forms, surveys and quizzes share styling options, including brand board colors, a primary color for hover and selected states, gradient buttons and custom CSS.

Add quizzes directly to website and funnel pages

Drop a quiz element onto a website page or funnel step, then choose an existing quiz or create one. Edit the quiz in a popup within the page builder.

Guide quiz respondents to a relevant next step

Send people to different service pages or resources based on their quiz answers or scores. Set redirect rules using overall scores, category scores or the highest and lowest scoring categories to help visitors find a useful next step.

Build campaigns with new survey and ad templates

Start with one new survey template and 7 new ad templates for Facebook and Google. Customize the wording and design for your services, with options covering automotive, medical and other business categories.