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Marketing audit reports

Automated reports on website, listings, reviews and social presence.

Why it matters

Get a snapshot of your online presence.

The HLB difference

Reports can be generated by workflows.

How it works

Run an automated report on your website, listings, reviews and social presence.

  • Use the prospecting tool to find nearby businesses by keyword, location and search radius, then create audit reports on their listings and reviews. Reports can include website hosting details, and you can start email outreach from the same tool, plus text outreach to prospects who have opted in.
  • Generate your marketing audit, open Compare Reports and add up to three businesses to compare listings and reviews.

Compare your local presence with nearby businesses

Spot gaps in your local listings and review presence so you can choose a practical next step for your service business.

Generate a marketing audit in HLB to review your website, business listings, reviews and local visibility. Once the audit is ready, compare listings and online reputation with up to three other businesses using published information.

See also Competitor review analysis, Reputation dashboard and SEO controls and schema markup.

Marketing audit reports give a scored overview of a business's online presence, covering business details, listings, Google Business Profile, online reputation, website performance and local SEO. You can run one on your own business to spot gaps and track progress over time.

For a local service business, a report shows things like whether your website has a chat widget, whether your business number is text-enabled, how you rank on the map for a keyword around your location, and how your Google and Facebook reviews stack up.

How scoring works:

  • The overall score weights each audit section equally.
  • Scores are color-coded from dark red (0 to 20%) to dark green (81 to 100%).
  • Website performance weighs mobile and desktop page speed, overall SEO, interactivity and large content.
  • Reviews weight Google at 75% and Facebook at 25%.
  • The SEO heat map checks your rank at 9 map points by default, up to 49.

To run a report on your own business, enable Marketing Audit under Settings > Labs, then go to Reporting > Audit Report and click Generate Report Now. Running it monthly and comparing results helps measure improvement. You can export any report as a PDF and control who can view or generate reports through roles.

Reports can also be automated. Add the Generate Marketing Audit Report action to a workflow and it builds a report from the contact's business details, with duplicate reports prevented. Later email or SMS steps can insert the report link and business name. Reports can also be shared from Prospecting by email, SMS or link.

Related features

Ready to put this to work in your business?

Start onboarding with the Max Digital Edge team and get set up on Hot Local Business.

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