Competitor review analysis

Competitor review analysis lets you compare your online reputation with up to three local competitors. HLB collects review data from Google, Facebook, Yelp, Foursquare, Trustpilot and other major platforms. You can compare ratings, review volume and responsiveness without doing the research by hand.

If you compete for the same customers as other local businesses in your trade, this shows how your reviews compare. You get several views:

• A reputation score from 0 to 100, weighted by reviews, volume and responsiveness
• A sentiment heatmap of positive, neutral and negative reviews across competitors
• Keyword and theme analysis showing trending positives and pain points
• A competitor positioning grid that maps strengths against weaknesses
• Ratings by source, with average rating, total reviews, average response time and response rate for each platform

The visuals are interactive. Click a theme word or a sentiment block to read the reviews behind it.

To set it up, click Reputation and open the Competitor Analysis tab. Click Add Your Business, allow location permission, search for your business, select the correct listing and confirm. Then click Add Competitor, search for each competitor, select the correct listing and confirm. After setup, competitor data is fetched automatically and refreshed regularly, with no manual entry. You can change your competitors at any time.

If data looks wrong or incomplete, check three things. Make sure you and each competitor were added with the correct business listing, that location permission was enabled, and that each competitor has public reviews on supported platforms. Data availability varies by business and source. Refresh the page if a competitor you just added is not showing yet.