Google Business Profile management

Google Business Profile management connects one or more of your Google Business Profiles to HLB, so leads and reviews for every location stay in one place. Each review shows which profile it came from, and contacts created from profile activity show their source and page.

Go to Settings, then Integrations, and start the Google connection. Only profiles you have permission to manage will show up. Select one or more profiles. Call tracking can be on for only one profile at a time. To add or remove profiles or change settings, use Manage Pages, click Update, then click the Refresh icon to check the result. Changes only apply from that point on. Disconnecting a profile removes it from your account but does not change the listing itself.

During page selection, you can also add ways for customers to reach you from your profile:

• A text or WhatsApp number. Both can be connected, but only one shows on your profile, and text takes priority.
• Links to Facebook, Instagram, LinkedIn, YouTube, TikTok, X or Pinterest, which appear in the profile's about section.

Google reviews these edits, so they may not appear until approved.

Reviews from connected profiles appear on the Reviews page in Reputation, where you can view, track and reply to them. With several profiles, you can set a review link for each and choose a primary profile in the Reputation Management settings.

Google has retired Business Profile chat, so keep a visible phone number on your profile and update any workflows that used the GMB Messaging action, which is now skipped. Connections can fail if another owner manages the profile, Google needs to verify it, or Google has suspended or disabled the location.