Social planner

Social planner lets you create, schedule and publish posts to your social accounts from one calendar in HLB. It supports Facebook, Instagram, Threads, Google Business Profile, LinkedIn, TikTok, YouTube, Pinterest and Bluesky, though post types and analytics vary by platform.

For a local service business, this means you can plan a month of before-and-after photos, seasonal offers and tips in one sitting, without logging into each app.

Ways to create content:

• Custom post: select accounts, write the caption, add images or video, and change the text or media for each channel if needed.
• Templates: pick ready-made posts, choose the days, number of posts and time range, then review and import them.
• Bulk scheduling: upload up to 90 posts from a CSV or XLSX file.
• Recurring and evergreen posts: repeat a post daily, weekly, monthly or yearly, or build a reusable category queue.
• RSS posts: turn new feed items into social posts.

You can publish each post now, schedule it, save it as a draft or send it for approval. Instagram professional accounts also support stories and reels. Stories and reels can each hold up to 10 images or videos, with story videos up to 60 seconds and reels up to 15 minutes.

To start, go to Marketing, then Social Planner, connect an account, and approve the permissions for the page, profile or location you want to manage.

After posts go out, the comments area lets you reply to and like comments on posts published through social planner, with Latest and Top filters. Post sync can import recent posts from connected accounts such as Instagram, LinkedIn, TikTok and Google Business Profile, and their insights refresh every 24 hours.