TikTok messaging and lead ads

HLB supports TikTok messaging, comment automation and lead ads. You can automate replies to TikTok comments and direct messages and bring leads from TikTok lead ads into your contacts.

For a salon or home service company that posts on TikTok, automation can help respond quickly to comments and messages and bring lead form submissions into HLB for follow-up.

Comment and message automation

• Connect your TikTok account under Settings, then Integrations.
• Use the TikTok Comment(s) on a Post trigger. Choose the account and a published post or a post link, then match comments by exact match or contains phrase.
• Add the Reply in Comments action with up to 10 replies, one chosen at random each time.
• For direct messages, use the Customer Replied trigger with TikTok as the reply channel, then add the TikTok Interactive Messenger action.

People who comment are saved as contacts with their first and last names. Comment and message automation is available only for TikTok business accounts registered in the United States.

Lead ads

• Turn on the TikTok integration in Labs, log in to your TikTok business account and choose an advertiser account.
• Map each form field to an HLB field or custom field, then save.
• Build a workflow that starts when a contact is created and checks that the contact's source is TikTok.

Only lead generation in-feed ads are supported, and multi-select form options are not supported yet. If you change a lead form question during a campaign, create a matching custom field and update the field mapping.