Lead ad integrations

Lead ad integrations bring leads from ad forms into HLB as contacts, so you can follow up quickly without manual entry. Supported sources include Facebook and Instagram lead ads, Google Ads lead forms, LinkedIn Lead Gen Forms and TikTok lead ads. Each source follows a similar pattern: connect the ad account, map form fields to your CRM fields, then turn on form syncing.

• Facebook and Instagram: connect your page under Settings, then Integrations, as a page admin with lead access, then map each instant form under Facebook Form Field Mapping. Name, email and phone map automatically, and custom fields need a matching field type.
• Google Ads: in Settings, then Integrations, click Manage on Google Ads, then Install. Pick your ad accounts, map each lead form and check its status shows Active.
• LinkedIn: connect LinkedIn and select ad accounts linked to a LinkedIn Page. Choose All Leads to also import the last 90 days, or New Leads Only, then map your form fields.
• TikTok: enable the integration in Labs, log in to your TikTok business account, select the advertiser account and map your fields. Only lead generation in-feed ads are supported.

New leads can start workflows. Use the Google Lead Form Submitted or Facebook Lead Form Submitted trigger, and filter Google leads by ad account or lead form. For TikTok, use a Contact Created trigger with a condition that checks the contact source is TikTok, written exactly that way. In Google Ads, send test data from a lead form to confirm leads arrive.

You can download missed Facebook leads as a CSV from Business Suite, import them into Contacts and optionally add them to a workflow.