LinkedIn ads manager

A LinkedIn ads manager is proposed for HLB but not available yet. As planned, it would let you build LinkedIn ad campaigns and track their results inside HLB, next to your other supported ad platforms.

Campaigns would have three levels, and you could also start from an Ad Manager template:

• Campaign group: a name, an objective of Lead Generation or Website Traffic, and start and end dates.
• Campaign: the media type (single image, video or carousel), language, geographic location and audience. Audience options would include job title, industry, company size, seniority, skills, education and interests. You could combine up to 3 attribute groups, with OR logic inside a group and AND logic between groups, and exclude attributes.
• Ad: introduction text up to 3,000 characters, a required headline up to 70 characters, an optional description up to 300 characters, a call to action such as Learn More or Apply, and a destination URL.

For Lead Generation campaigns, a LinkedIn lead form would collect leads with up to 12 pre-filled fields such as name and email, up to 3 short-answer or multiple-choice questions and a thank-you confirmation page. Before publishing, you would review a desktop and mobile preview, and HLB would check for complete required fields and valid destination URLs.

The planned statistics view would let you select LinkedIn and a date range, then drill down from campaign group to campaign to ad. Metrics would include impressions, clicks, click-through rate, leads, lead form opens and lead form completion rate, with conversions for accounts with LinkedIn conversion tracking set up. Graphs would show trends over time. You could add or remove columns and export a spreadsheet.