Google Ads manager

The Google Ads manager lets you create and run Google campaigns in HLB. You design the ads, set a daily budget and choose your audience. Ad spend is charged to the payment method on your connected Google Ads account.

For a local service business, search campaigns show your ads to people searching for what you offer. Demand Gen campaigns reach people earlier in the buying journey with visual ads on YouTube, Discover, Gmail, Maps and the Google Display Network.

For search campaigns:

• In Ad Manager, click Create Campaign, select Google and start from scratch or a template.
• Split the campaign into up to 10 ad groups, each with up to 3 ads, its own base website URL and keywords.
• Add up to 40 positive and 40 negative keywords, each set to broad, phrase or exact match.
• Write up to 15 headlines (30 characters max) and up to 4 descriptions (90 characters max).
• Set the daily budget with the maximize clicks bid strategy, and optionally a maximum cost per click.
• Target locations, including a radius around an address, plus languages, gender and age ranges.

For Demand Gen, choose a goal of conversions, clicks or YouTube engagements. Let Google pick channels or select them yourself, target audiences such as Customer Match, website visitors, interest segments or lookalike segments, and, depending on the goal, use single image, single video or carousel ads.

You can create Google Ads offline conversion actions in Ad Manager settings, with a click-through window of 1 to 90 days. Before publishing, the Opportunity Score rates campaign readiness from 0 to 100 and lists suggested fixes. It does not edit or publish your campaign.