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Facebook and Instagram ads

Create Meta campaigns and lead forms inside the account.

Why it matters

Launch local ads without switching tools.

The HLB difference

Leads land directly in the CRM.

How it works

Launch Facebook and Instagram ads and lead forms without leaving HLB.

  • Pick a single campaign budget and let spend flow to the ad sets with the best opportunities, or set a budget for each ad set when you want tighter control. You can choose daily or lifetime budgets and adjust supported budget settings after your ads go live.
  • Open a published campaign's Review screen, inspect the recommendations and manually submit any changes you choose.

Review suggestions for your published ads

When seasonal ad spend is under review, check Meta's suggestions without leaving HLB.

Open a published Meta campaign in HLB to review Meta's recommendations and their impact levels. Choose Review and Update to reach the relevant settings, then decide which changes to make and submit. Suggestions do not apply changes automatically.

See also Ads reporting and Conversion API and pixels.

Facebook and Instagram ads in HLB let you connect your Meta accounts and create campaigns and lead forms from inside your account, using Ad Manager under Marketing.

You need a Meta Business Manager account with an active ad account and a payment method, plus access to your Facebook Page. To show ads on Instagram, you can select an Instagram account connected to your Facebook Page or use the Page itself. Using Instagram Direct as a messaging destination needs a connected Instagram account.

To get started:

  • Go to Marketing, then Ad Manager, and click Activate Ads Manager if asked.
  • Click Connect Facebook and sign in with the profile that can access your ad account and Page.
  • When Facebook asks which Pages to share, keep all the Pages you use selected.
  • Select your Meta ads account and Facebook Page, click Connect, then Get started.

You can add more Pages later under Platform settings in Ad Manager settings.

To collect leads, you can create Facebook lead forms while you build a campaign. Choose More Volume or Higher Intent, then add a greeting, questions and a completion message. Map the form fields to your HLB contact fields so each answer is saved to the contact. HLB prompts you if a form's fields are not mapped yet.

For a sales campaign, choose where conversions happen: your website, tracked with the Meta Pixel, or messaging apps such as Messenger, Instagram Direct and WhatsApp. Choose a single image or video, or a carousel. Set a daily or lifetime budget for the whole campaign or for each ad set, then define your audience. Then review and publish, and track performance in Ad Manager.

Related features

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