Ads reporting

Ads reporting shows how your Google and Facebook ad campaigns perform, from impressions through to leads, sales and revenue. It helps you see what you are paying for each lead and each job.

For a local service business, it answers practical questions: how much did that campaign cost per booked job, and did it bring in more revenue than it cost?

Key metrics include:

• Impressions, clicks and conversions.
• Average cost per click (spend divided by clicks) and cost per conversion.
• Conversion rate (conversions divided by interactions).
• Leads (open opportunities from forms, chat or calls) and cost per lead.
• Sales (opportunities marked won) and cost per sale.
• Revenue (the value of won opportunities from a campaign) and ROI.

Revenue and ROI depend on your opportunity records. Enter the lead value as a number only, with no dollar sign, and mark opportunities won when they close. Client spend includes ad cost plus management fees and is only visible to certain users. You can choose which metrics appear in the table.

If Google ad data looks wrong, check that the integration is connected with the email linked to your ad account and that the user has admin access. Apply the tracking template in only one place (account, campaign or ad), keep parameters exact since they are case-sensitive, and give every campaign, ad group and ad a unique name. Renaming does not update existing tracking, so create a new campaign instead. Numbers can differ from other tools because of time zones, date ranges or attribution rules. If metrics are missing or show zero, the ad account may not be fully connected or data may not have synced yet.