Comment automations

Comment automations let your workflows react when someone comments on your social posts. A comment on Facebook, Instagram or TikTok can start a workflow, which can reply automatically and continue your follow-up.

For a local service business, a post about a seasonal offer can ask people to comment a word like price. When someone does, the workflow can reply under their comment and continue.

Key steps and options:

• In a workflow, click Add Trigger. Choose Facebook or Instagram user comments on a post, or TikTok comments on a post.
• Select the page or account. For TikTok, leaving the account or post blank includes all integrated accounts and posts.
• Post type: Published lets you pick from your existing posts. Custom lets you enter a post URL, or for Facebook a post URL or ID.
• Set how the comment must match. Exact Match needs the whole comment to match. Contains Phrase also matches when the phrase appears inside a longer comment.
• For Facebook and Instagram, you can turn on tracking of first-level comments only.
• Add a reply action. Respond on Comment lets you enter several predefined replies. TikTok's Reply in Comments action takes up to 10 replies and picks one at random.

To match the reply to what the person wrote on Facebook or Instagram, add a GPT powered by OpenAI action before Respond on Comment. Set the action type to Custom, write a prompt that includes the comment body, then pick the GPT response as the reply text.

Integrate your TikTok account under Settings, then Integrations, before you start. TikTok automation works only for business accounts based in the United States and is not available in the EEA, Switzerland or the UK.