Social comment management

Social comment management lets you read and reply to comments on your social posts from the HLB Social Planner, so you do not have to switch between platforms. It supports Facebook, Instagram, LinkedIn, TikTok, Communities, Bluesky and Threads. Only comments on posts published through Social Planner appear here. Comments on posts you published directly on a platform do not.

Quick replies to questions on your posts show customers you are listening and can lead to more engagement or direct messages.

To get started, go to Marketing, then Social Planner, then Comments. From there you can:

• Reply to comments, including replies inside a comment thread
• Like comments
• Add emojis and images to replies (up to 10MB on Facebook and Instagram)
• Mention Facebook Pages or public profiles by typing @ and at least three characters (on Instagram, type the exact username)
• Switch between the Latest and Top views
• Search comments using at least three characters
• Mark all comments as read for the selected platform and filters

Mark All as Read clears the unread count for that view but does not remove any comments. You cannot hide or delete comments, and images or videos in comments can be seen but not clicked.

You can also automate responses with workflows. The Facebook and Instagram user comments on a post triggers start a workflow when someone comments. Choose the Page, then either a published post or a custom post found by its URL or ID. Then enter a word or phrase and choose exact match or contains phrase. You can also limit the trigger to first-level comments only.