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Hot Local Business

AI review replies

AI-drafted or automatic replies to reviews with drip mode.

Why it matters

Respond to every review without writing each reply.

The HLB difference

Replies follow your brand voice.

How it works

Let AI draft or post replies to your reviews so every review gets a response.

AI review replies use Reviews AI agents to write and publish responses to your online reviews in the tone you choose. Drip mode is a campaign that works through older reviews that never got a reply, publishing responses gradually instead of all at once. New reviews still go through your regular Reviews AI settings.

For a local service business with a backlog of unanswered reviews, drip mode lets you catch up without hours of writing while keeping the pace natural.

To set up a campaign:

  • Go to Reputation, then Settings, then Reviews AI, and confirm Reviews AI is on and a review source is connected.
  • Under Respond to Reviews (Drip Mode), click Create a New Campaign and name it clearly.
  • Set the date range of reviews to include and how old a review must be before it gets a reply.
  • Choose the frequency, replies per day and an optional publishing time window.
  • Select one or more Reviews AI agents, checking each agent's platform, review type and tone.
  • Check how many reviews qualify, then start the campaign.

When the reply limit is reached, remaining reviews wait for the next campaign window. The campaign dashboard shows responses sent, replies today, pending reviews, progress and the next scheduled reply. You can pause, edit or delete a campaign anytime. Edits apply only to future replies, and deleting cancels pending replies but keeps published ones.

Start with a modest daily limit and use an empathetic agent for negative reviews. Keep replies within business hours, and check the first few responses after launch. Avoid overlapping campaigns on the same backlog, and pause a campaign before major agent or tone changes.

Ready to put this to work in your business?

Start onboarding with the Max Digital Edge team and get set up on Hot Local Business.

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