Reserve with Google

Reserve with Google lets customers book appointments with you directly from Google Search and Google Maps, and those bookings go into your HLB calendar. You can set it up in two ways.

Local Services Ads booking connects Reserve with Google to your Local Services Ads account. It's available to US businesses in supported categories such as Home Services and Real Estate. Your business name and address must exactly match your Local Services Ads records, and you need at least one active service calendar.

To connect, open your integrations and start the connection. Choose a service calendar, select a service category, service type and estimated price, review your business details, and link your Local Services Ads account. Verification can take up to 48 hours, and the status shows Pending, Connected or Not Matched. If it shows Not Matched, update your details and reconnect. Once you're connected, availability syncs continuously to help prevent double bookings.

Organic booking redirect works from your Google Business Profile, without paid ads. Go to Calendar settings, then Connections, then Organic Booking Redirect:

• Primary action feed: link a service menu or group of services to the Book Online button on your listing.
• Individual service feed: choose calendars to appear on your listing as separate bookable services.
• Descriptions: give each calendar a clear description that matches its name so Google can validate it. The first verification usually takes one to two weeks.

You can use both feeds together, and booking goes live automatically once verified. For a plumber, roofer or cleaner, this can help turn people searching on Google into booked appointments. You can turn organic booking off with a toggle in Calendar settings, and you can remove the Local Services Ads integration at any time.