SEO controls and schema markup

SEO controls help search engines and AI tools understand your HLB websites and funnels, and they can help keep visitors from hitting dead ends.

• Schema markup: in a page's SEO & AI search optimization settings, generate markup with AI from the page's content, or add it manually from more than 140 types, such as Local Business, FAQ Page and Service, using a form or JSON. You can add several schemas to one page. Validate, save and publish the page. Schema is set per page.
• llms.txt: under Settings > Domains and URL Redirects, add a Markdown summary of your site and its key pages. It is published at the root of the domain and can help your site pass AI-focused audits. Each domain and subdomain has its own file, and new pages are not added automatically.
• 301 redirects: on the URL Redirects tab, send an old path or a whole domain to a custom URL, a funnel step or a website page when a page is renamed or moved. Use clean paths without special characters.
• Custom 404 page: in your domain settings, pick a page to show when a page is not found, with links back to your homepage or key pages.
• Cookie banner: lets visitors accept essential or all cookies, or pick categories. You choose the text, colors, layout and the regions where it appears.
• URL parameters: insert values from the page URL, such as a city, into headings and buttons, with a default value and text formatting.

A roofer with landing pages for different cities could add Local Business schema, redirect retired pages and greet visitors by city.