Site and funnel analytics

Site and funnel analytics show how visitors move through your websites, funnels and webinars, from first page view to sign-up and purchase. Go to Sites, then Analytics, and choose an asset type, such as funnels, websites, forms or QR codes. The date range defaults to the last 14 days, compared with the previous period of equal length. Click an item in the page views chart to see step-level performance.

For a local service business, this shows whether your landing page turns visitors into booked appointments or quote requests, and which traffic sources deserve more attention.

Key metrics:

• Page views: all views (including repeat visits) and unique visitors.
• Conversions: form or survey submissions, purchases and calendar bookings, plus a rate based on unique page views.
• Sales: orders, sales rate, quantity and amount by funnel step and product, plus average cart value per funnel step.
• Earnings per page view: sales value divided by all or unique page views.
• Engagement: average time on site, average session duration, and bounce rate (sessions under 30 seconds).
• QR scans and webinar stats: total and unique QR scans, plus webinar and hosted video stats.

Advanced filters narrow results by city, state or province, country, page title, browser, device type, source and medium. Choose Funnels, Websites or Webinars, click Advanced Filter, and add conditions with Is or Is not. Combine them with AND or OR, group them with nested filters, and click Apply. Basic filters still apply. Advanced filters reset if you refresh or leave the page.

Aim for growing unique visitors and conversions with steady conversion rates. Falling traffic, low conversion rates or small order values signal a page needs work.