A/B split testing

A/B split testing compares a control version of a funnel page with one or more variations. Traffic is divided between them, and you measure which version converts better over a set period, then use that data to improve your funnel.

For a local service business, you might test two headlines, two images or two call to action buttons on a landing page to see which brings in more leads or sales.

To run a test:

• Make sure a domain is connected to the funnel. Split testing only works once the funnel has a domain.
• Go to Sites, then Funnels or Websites, open the funnel and choose the step you want to test.
• Click Create Variation and make it clearly different from the control. Barely noticeable changes make the test less useful.
• Move the slider to set what share of traffic goes to the control and to the variation, click Start Split Test, then Apply.
• Use the gear icon under each version to edit its dedicated URL path if needed.

Avoid editing the control while the test runs, so the comparison stays accurate.

Results appear in the Stats tab. Click the page being tested to compare the control and variation on page views, conversions, conversion rate, sales orders, sales rate, quantity, amount, average cart value and earnings per page view. Conversions count people who bought, submitted a form or survey, or booked an appointment.

Aim for growing unique visitors, steady conversion rates, a strong average cart value and high revenue per view. Declining or low traffic, low conversion rates or small order values are signs a page needs work.