Webinars

Webinars are proposed for HLB as a way to create and manage live, on-demand and recurring webinars alongside your sites and funnels. Each webinar would include registration, confirmation and broadcast pages built from ready-made templates. It would also include a registration form that would send sign-ups into your CRM.

A local service business could use webinars to educate its audience and generate leads. For example, a remodeling company could host a live session on planning a home project or offer a pre-recorded walkthrough that prospects could watch anytime after registering. Each registration would start a workflow that would send a confirmation, reminders and follow-ups without manual work.

Key options would include:

• Live webinars with a set date, time and timezone, which could use a Zoom, YouTube Live or other streaming link
• On-demand webinars that would use an uploaded MP4, MOV or AVI video or one from the media library
• Recurring webinars that would repeat daily, weekly, monthly or with no fixed time, ending after a set number of sessions or on a chosen date
• Email and SMS reminders that could be sent, for example 24 hours, 1 hour and 10 minutes before a live session
• Cloning a webinar, which would reuse its setup with a new date and time
• Analytics that would cover registration, attendance, viewing and engagement

You could edit each webinar's workflow to adjust timing, personalize messages or add thank-you emails and replay links. A registration form could also offer a list of preset time slots, and reminders could branch based on the slot each person picks.