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Events and ticketing

Publish in-person or online events, take RSVPs or ticket orders, and check attendees in with QR codes at in-person events.

Why it matters

Run workshops, open houses and classes with sign-ups and check-in in one system.

The HLB difference

Attendees become contacts, and events can trigger reminders and follow-up workflows.

How it works

Publish events, take RSVPs or ticket orders, and check attendees in with QR codes at in-person events.

  • Open Events, review the event type, schedule, registration and page settings before publishing.

Automate every step of your event

Hosting a free homeowner workshop or a customer appreciation day? Every attendee gets timely reminders and a follow-up, and VIP guests can get their own instructions.

Start automations when someone registers for your event or checks in at the door. Branch by ticket type or event details, and time messages around the event date, such as a reminder the day before and a thank-you the morning after. Confirmations, reminders, welcome messages and follow-ups can all run on their own.

See also Visual workflow builder, Splits and branching and Triggers and actions library.

Set up an event

Organize a workshop or open house.

HLB events let you configure an event page, registration and ticket or RSVP settings. Events is currently in beta.

See also Online booking calendars.

Events and ticketing is available in HLB. It lets you publish in-person or online events, take RSVPs or ticket orders, and check people in at the door. A gym could use it for a workshop, or a salon for a product night.

Check-in at in-person events

At in-person events, check attendees in by scanning their QR codes. If scanning is unavailable, check attendees in manually and verify the attendee's identity.

Tracking with Meta Pixel

Each event has its own Meta Pixel settings under its link and tracking settings. You enter your Pixel ID and choose which Meta event fires for each attendee action, such as event page viewed, RSVP started and RSVP completed, or for ticketed events, the steps from checkout started through ticket order completed. Completed ticket orders can send order value, currency, ticket quantities and ticket identifiers.

Reminders with workflows

In workflows, the set event start date action defines a reference date and time. Wait steps can then send reminders before the event and follow-ups after it.

Related features

Ready to put this to work in your business?

Start onboarding with the Max Digital Edge team and get set up on Hot Local Business.

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