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Hot Local Business

Email campaigns and scheduling

Send now, schedule, batch send, RSS sends, best time recommendations and resend to unopened.

Why it matters

Plan seasonal promotions ahead of time.

The HLB difference

Campaigns use the same contacts and smart lists as the CRM.

How it works

Send email campaigns now or on a schedule, in batches, and resend to people who did not open.

Email campaigns let you send one-time broadcasts to targeted contacts, such as a seasonal tune-up offer or a holiday hours notice. Create or edit a campaign under Marketing > Emails > Campaigns. Design it from scratch or a template, preview it and send a test before choosing delivery.

Delivery options:

  • Send now, for immediate delivery.
  • Schedule, for a future date and time in your account's timezone.
  • Batch schedule, which sends a set number of emails per batch at an interval you choose, on selected days and between start and end times. This helps spread out traffic to your site.
  • RSS schedule, which pulls your latest blog posts into the email using RSS header and item blocks. It includes posts published after you schedule it, up to the number you set, and skips a send when there are no new posts.

For each send, you set the sender name, sender email, subject line and recipients (individual emails or smart lists), plus options such as link tracking, UTM tracking and tags. Attachments must total 10 MB or less. Sending requires a verified sending domain.

Once a campaign is scheduled, you can pause, resume, cancel or reschedule it from the three-dot menu. A paused campaign resumed after its send time goes out right away. Rescheduling must happen at least 60 minutes before the send time. A canceled campaign cannot be resumed.

Resend to unopened sends the same campaign only to contacts who did not open it. You can give it a new subject line. It works for send now, RSS and batch campaigns. Resend a campaign only once, and give people time to open the first email.

Navigate a refreshed email marketing workspace

Manage campaigns, templates, results and settings in a refreshed email workspace. Use consistent editing controls and campaign views as you build messages and review their performance.

Ready to put this to work in your business?

Start onboarding with the Max Digital Edge team and get set up on Hot Local Business.

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