Email statistics

Email statistics show how recipients interact with your emails across campaigns, workflows and bulk sends, so you can see what's working and fix what isn't.

Go to Marketing, then Emails, then Statistics for the all-in-one dashboard. You can filter by all campaigns, email campaigns, workflow campaigns or bulk action campaigns. The dashboard shows an engagement summary, performance trends and your top emails by open or click rate. For a single campaign, open its menu, choose Statistics, then click Load More Statistics. Bulk sends also show results for each recipient under Contacts, then Bulk Actions.

What you can track:

• Summary metrics: delivered, opened, clicked, conversion, soft and hard bounces, unsubscribed, skipped and spam complaints, plus an engagement chart over time. Full delivered, bounce, unsubscribe and spam metrics depend on the sending provider.
• Details tabs: lists of the contacts who opened, clicked, replied, bounced, unsubscribed or ordered, which you can export as a CSV.
• Click performance: total and unique clicks, clicks per unique open, and a table of every link. Turn on Track Clicks before sending, or clicks aren't recorded.
• Revenue: total revenue and revenue per recipient. A purchase is credited to the last campaign the customer opened or clicked within the attribution window (5 days by default, adjustable in settings). Shopify orders also count toward this attribution.

For a local service business, last-touch attribution shows which offer led to purchases only. You can also act on the data: select contacts who opened or clicked and add tags, and turn on auto-tagging so future interactions are tagged too. UTM parameters can be added to links for outside analytics tools. Full exports are sent to you by email as a CSV download link that stays valid for 30 days.