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Hot Local Business

Video testimonials

Collect video testimonials from customers and choose which ones appear in the review widgets on your site.

Why it matters

A roofing company can show real homeowners talking about their new roof, which builds trust faster than written reviews.

The HLB difference

In HLB a new video testimonial can start a workflow, so your team gets notified and the customer gets a thank you right away.

How it works

Share your testimonial collector so customers can record a video, then approve or hide each one to control what shows on your site. Use the video testimonial received trigger to alert your team and send a thank you.

Video testimonials let your business collect short video reviews from customers and show them on your website. Customers use a link to record or upload a video from a desktop or mobile device, with no app to install. Each video can run up to 2 minutes 30 seconds.

You start by creating a video collector under Reputation. A collector walks the customer through a few pages, and you can brand it with your logo and your own background, text, accent and button colors:

  • A welcome page with a title, a how it works section, a welcome message and an optional spokesperson photo
  • A questionnaire with up to three questions in the order you choose
  • An attribution page where the customer confirms their details
  • A thank you page with a headline and message

You can create as many collectors as you need and clone existing ones. To ask for a video, copy the collector link and share it by email, chat, social or QR code. You can also send a review request to a contact by email, SMS or WhatsApp using a default or custom template.

Submissions land on the Responses page. There you can watch each video, download the original file and show or hide it on your review widget. In the review widget settings, choose video testimonials as the review type and pick which collector to display. Then decide whether new videos publish automatically or wait for manual approval.

You can also start a workflow when a new video testimonial arrives, for example to notify your team, add a note or send a thank you email.

Ready to put this to work in your business?

Start onboarding with the Max Digital Edge team and get set up on Hot Local Business.

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