Unsubscribe and preference management

Email preference tools in HLB help you organize the types of email you send, so each contact can receive the kinds of messages they prefer. For a local service business, this can mean keeping promotional offers separate from newsletters or service updates.

Preference categories

Preference Management requires enabling the feature in Labs for the location, and enabling it cannot be undone. It works with the HLB email service only. Admins can create and manage custom preference categories for a location in Settings, under the Preference Management Hub. When you build or edit an email campaign, you can assign one of these categories to tell HLB what type of communication the campaign is.

In the Preference Management module, you can turn on an option that adds a preference management link to your email footers. This option is off by default. You can also insert the preference management link manually from the Email Marketing Custom Values section. From a contact's Contact Details page, you can view or adjust that contact's preferences. You can also see subscription changes in Conversations.

Footer address

With the HLB email service, you can add a physical mailing address to the footer of every outgoing email without editing each template. Go to Settings, then Business Profile, and turn on the physical address option in the General section. The address saved in your business profile fills in automatically, and you can preview it in the settings panel.

To show a different address, such as a P.O. box or another office, click Customize. Fill in the street address, city, state or region, postal code and country, then save. The custom address applies only to the email footer and does not change your main business profile.