Online store

The HLB online store lets you sell from your website, take payments, manage orders and fulfill purchases from one account. Customers browse products, view details, add items to a cart, check out and receive an order confirmation.

For a local service business, a store can sell physical products, digital products or services, and customers can have physical orders shipped or pick them up in person.

To set up your store:

• Create products under Payments, then Products, with descriptions, images, videos, pricing and variants such as size or color, and turn on the toggle to include each one in the store. Only one-time products appear in the store.
• Add a store element in the website builder. This creates five pages: product list, product details, cart, checkout and thank you.
• Connect a domain and a payment provider.
• Turn on Test Mode under Store Settings, then Payment Mode, to place a test order without a real charge.

On product pages, variant choices can show as a compact dropdown or as button-style pills.

Checkout collects customer details, applies eligible coupons, offers fulfillment options and takes card, Apple Pay or Google Pay payments. With Pickup in Store, customers choose an enabled location with its own address, instructions, preparation time, charge and taxes. For digital products, upload up to 10 files of up to 100 MB each on the product variant, and customers get an Access Downloads button in their order confirmation email.

Review orders, transactions and refunds under Payments, mark orders fulfilled and add a tracking number, provider and URL. The Abandoned Checkouts page lets you search, filter and export incomplete checkouts, configure recovery emails and copy a recovery link to send a customer.