Gift cards
Sell, send and redeem gift cards with tracking.
Why it matters
Add revenue during holidays.
The HLB difference
Gift card analytics are built in.
How it works
Sell, send and redeem gift cards and track balances in HLB.
Gift cards let you create branded digital cards, sell or send them, and track every balance from the Payments section of HLB. You can use them for gifting, loyalty rewards or making things right after a service issue.
To create a gift card, go to Payments, open Gift Cards and click Create Gift Card. Add a name, description, redemption instructions and an optional expiry date for every card from that product. Pick a gradient or upload your own artwork. Then add denominations and set the inventory quantity, which applies to each denomination separately.
There are several ways to get gift cards to customers:
- Sell through a dedicated checkout link, an embed code on your website, or a QR code for print and in-person use.
- Add the gift card as a product to forms, funnels, stores, payment links, invoices or calendars.
- Send a card to one contact at a time without charging them, by email, SMS, PDF or QR code.
Buyers choose whether the card is for themselves or someone else, and whether it is delivered now or on a scheduled date. To sell gift cards, you need a connected payment method. You can use test mode links to try the flow first. Sending cards directly works only in live mode.
Customers can use a card's balance at supported checkouts, and your team can apply one when recording a payment on an order or invoice. Any remaining amount is collected with another payment method.
The gift card dashboard shows cards issued, total value, average order value, unique customers and top denominations. The Gift Card Orders page lists every card with its status and remaining balance. Staff permissions control who can send cards or see full gift card codes.
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Ready to put this to work in your business?
Start onboarding with the Max Digital Edge team and get set up on Hot Local Business.