Facebook and Instagram shops

Facebook and Instagram shops are planned for HLB as a proposed feature. As planned, it would let you publish and sync products from your HLB online store to your Facebook and Instagram shop catalogs.

The goal would be to help store owners sell across multiple channels from a single inventory. With automatic inventory sync, you could manage one inventory and run ads directly on your catalog products on both platforms. For a local business with products to sell, such as a salon with hair care items, this would put your store on the social platforms your customers use.

As planned, connecting a shop would involve:

• A Facebook business portfolio with a shop created from the Commerce tools, which would be required
• A Facebook page with the E-commerce Website category and a product catalog, which would be required
• An Instagram account added as a sales channel, if you would also like to sell there
• The Multiple Facebook Pages feature, which would be a Labs feature in your account settings
• Choosing which shop pages would connect to which online store, with product syncing for each page

Accounts on the Facebook and Instagram integration would need to disconnect and reconnect it so shops would become available. As planned, only one-time products would sync, not recurring products. With inventory tracking off, or with selling allowed when out of stock, a product's synced quantity would be set to 999.

To advertise, you could select products from your shop's catalog items and set up an ad set, without managing a separate inventory for each platform.