External form tracking

External tracking connects forms and pages on websites outside HLB to your account. A lightweight script tracks page views and captures form submissions automatically. It works with sites built on WordPress, Shopify, Wix, Webflow or custom HTML, and sends submissions to your CRM in real time.

For a local service business with an existing website, the quote and contact forms you already use can create or update contacts. UTM parameters, page URLs and session data are captured so you can see where leads came from.

To get started:

• Go to Settings, then External Tracking, and click Copy Script. The script is unique to your account, so do not change the tracking ID.
• Add the script to your website so it loads on every page, or place it inside a single form or page with an HTML block.
• Submit a form as a visitor would, then go to Sites, then Forms, then Submissions and filter by External Forms. Each submission is attached to a contact record.

Gravity Forms, WPForms, Contact Form 7, custom HTML forms and many no-code builder forms work. A supported form uses a standard form element, has input fields with name attributes and keeps its fields visible on the page. An email field is needed when you want contacts created or matched. Forms inside iframes and third-party widgets that hide their inputs are not supported.

The external tracking analytics dashboard under Sites, then Analytics shows page views, form views, responses, completion rate, average time on page and exits before 30 seconds. You can filter by date range, domain, page or form, and see traffic by device type and browser. To track several domains, install the script on each one.