Course pricing and offers

Course pricing and offers let you sell online courses from HLB, either by packaging a course into an offer or, where available, by pricing the course directly.

For a local service business, this could be a paid training program, a how-to course for customers or a free course that helps attract new leads.

To create a course and offer:

• Go to Memberships > Courses > Products, click Create Product and choose Start from Scratch.
• Pick a format (Sprint, Marathon, Membership or Custom), name the course, add your lessons and save.
• Go to Memberships > Courses > Offers and click Create Offer.
• Enter a title, select the course, and set pricing and access.
• Change the status from Draft to Published, save, then copy the offer link to share by email, social media or your website.

You can create several offers for one course, such as different prices or bundles, and edit lessons at any time. An offer left in Draft is not visible or accessible to users until you publish it.

Direct course pricing skips the separate offer. Open the course, go to the Pricing tab, choose Free, One-time or Recurring, and save. This generates a checkout link you can preview, test and share using Share Course. Under Advanced you can set when access starts, how many days it lasts, and turn on coupons. Paid pricing needs a connected payment provider. Free pricing does not need a payment provider. Courses without direct pricing show Not set up.

Direct course pricing is currently available only for some newly created accounts, not existing ones. If you do not see the Pricing tab, use offers instead.