Call tracking number pools

Call tracking number pools show different phone numbers to website visitors depending on how they arrived, so you can see which campaign or landing page made the phone ring. Calls to the tracking numbers forward to the number you choose.

• Go to Settings, then Phone Numbers, and choose Add Number Pool from the Add Number menu.
• Select Visitors Activity and choose which visitors to track. All visitors is recommended. If you choose PPC search, numbers only swap for visitors who arrive from a paid ad.
• Name the pool and set its size. Each pool has at least 4 tracking numbers, and higher call volume needs more.
• Enter the forwarding number where calls should ring. Use an external number, not an HLB phone number, to avoid a call routing loop.
• Enter the swapping number the system replaces on your website. It can match the forwarding number.
• Pick local numbers, toll-free numbers or numbers from another area code. These numbers are purchased for the pool.
• Add an optional whisper message, such as Call from followed by the source, which only you hear when you answer, then activate the pool.

To make numbers swap, open the pool's menu, choose Number Pool Info and copy the Normal Snippet Code. Paste it at the bottom of the body tracking code in your funnel or website settings to swap numbers across the whole site, or into a single page's footer tracking code for one page. You can also set up keyword tracking and swap numbers inside buttons.

When you test paid ad tracking, the visit needs to come from an actual Google ad. Adding a gclid to the URL no longer imitates one.