Call reporting
Call volume, answer rate and source reports.
Why it matters
Spot missed call patterns.
The HLB difference
Call reports combine tracking numbers and outcomes.
How it works
Review call volume, answer rate and call sources to spot missed call patterns.
Call reporting shows every incoming and outgoing call in your HLB account in one place. You can track call outcomes, monitor team activity, listen to recordings and see where calls come from. That is useful for any business that books work over the phone.
The report has separate Incoming and Outgoing tabs, a date range selector, and a filter to show all numbers or just one.
Incoming insights show how callers reach you and what happens to those calls. Charts break calls down into answered, missed, busy, ringing and voicemail. First-time caller data shows new callers and what happened on their calls, with average and total call duration. Top call sources show where calls came from and how each source performs by volume and duration.
Outgoing insights show your team's outreach. Status charts show whether calls were connected, unanswered, canceled or failed. Agent metrics show each team member's total calls, average call length and unique contacts reached.
Other tools in the report:
- A call history table listing every call with its time, contact, status and duration, plus recording playback for recorded calls.
- A recording selector for calls that go through automated menus or transfers, which create a separate recording for each part of the call.
- Column settings to choose which data appears.
- CSV export using the same columns.
To track calls back to specific campaigns or landing pages, set up a number pool in the phone numbers area of Settings. Visitors share tracking numbers from a pool of at least 4 numbers. The page needs the tracking snippet to associate calls with their sources. The forwarding number must be an outside number, not an HLB phone number, to avoid a call loop.
Related features
Call tracking number pools
Assign tracking numbers to ads and pages to see which source made the phone ring.
Phone and Voice AI
Lead source attribution
First and last touch attribution for leads and sales.
Reporting and analytics
Call recording and transcription
Record calls and get searchable transcripts.
Phone and Voice AI
Custom dashboards
Build dashboards with widgets and custom metrics.
Reporting and analytics
Ready to put this to work in your business?
Start onboarding with the Max Digital Edge team and get set up on Hot Local Business.