Brand boards and brand voice

Brand boards keep your logos, colors and fonts in one place so every email, funnel, website and form looks like your business. A brand voice does the same for your wording. It gives the AI tools in HLB a reusable description of your tone, values and messaging.

To create a brand board, go to Marketing > Brand Boards and click Add a Design Kit. You can start blank, choose a template or import from your website URL, which detects your logos, colors and fonts. Then fill in:

• Logos: a primary and a secondary logo. They also appear in a media library folder named after the board.
• Colors: 2 to 10 brand colors, entered as HEX or RGB and renamed for easy reference.
• Fonts: 1 to 5.

Only one brand board can be the default. Its colors and fonts appear in the color pickers and font lists of the email, funnel, website, form, survey and quiz builders. Changing a board, or changing which board is the default, does not restyle work you already made.

Global custom colors work differently. You save them under Brand Boards > Global Settings, and they appear in every color picker. They are synced, so updating one changes it everywhere it is used. That makes rebranding cloned funnels and emails quick.

To create a brand voice, open Brand Voice, click Add Brand Voice and choose Text or URL. Paste a 50 to 100 word description of your brand, or a link to a page that reflects it. Then review the generated voice, edit it and save. You can keep several voices and set one as the default.

Create a brand board while editing an email

Create your first brand board from the email color picker. Import a website’s colors, logo and fonts or choose a preset, refine the details and save without leaving the email editor.

Define a full type hierarchy in brand boards

Set heading, subtitle, body and caption styles in your brand board. Adjust fonts, sizes, weights and line heights, then preview the hierarchy together before saving.

Preview templates in your brand colors

Choose a saved brand board while previewing a supported template and see the design in your colors. Apply the template with those colors already selected.