Done-for-you texting registration

Done-for-you texting registration covers the paperwork your business needs before it can text customers from a local number in the United States. Registration has two parts, and HLB tracks both in the Trust Center.

The first part is your brand. It includes your business name, business type, industry, website, address and an authorized representative, all entered exactly as they appear on your official business records. The second part is your campaign: a description of the texts you plan to send, plus sample messages that include your business name and match that description. Your brand must be approved before your campaign is reviewed. A rejected submission is updated and resubmitted.

Campaigns can use a guided chat widget setup, which pre-fills campaign details and creates a chat widget with your business name for your website. You can change the widget's colors and header text. A manual setup is also available.

If you also use a toll-free number, it has its own separate registration. Once its own registration is approved, a toll-free number can keep your texting going while your local number registration is under review.