A2P 10DLC registration

Before your business can text customers from a local number in the United States, your brand and your messaging campaign need to be registered. HLB handles this through the Trust Center, a guided flow in your account settings, so you can complete the whole process without leaving HLB.

Registration happens in order. First you register your brand by entering your business details, your business address and an authorized representative. After your brand is approved, you register a campaign that describes the texts you plan to send, such as appointment reminders, service updates or offers. If a submission is rejected, you update the details and resubmit it.

For a plumber, salon or dental office, this is usually a one-time setup step. Once both parts are approved, you can start texting from your registered numbers. Some messages may take a few business days to go through everywhere.

Key steps

• Open Settings, then Phone System, then Trust Center, and start registering.
• Enter your business details exactly as they appear on your official business records.
• Choose a messaging use case: marketing or promotional, informational, or mixed.
• Pick the messaging volume option that fits how much you expect to text.
• Use the chat widget setup, which opens by default and pre-fills campaign details, or switch to manual setup.
• Write sample messages that include your business name and match the texts you plan to send.
• Later, you can create more campaigns for an approved brand from the Campaigns tab.