Countdown timers

Countdown timers are planned for HLB. The proposed feature would let you add a live countdown to emails and to funnel or website pages, showing the time left on an offer, a registration deadline or a launch.

A local business could use one for a seasonal tune-up special, a limited-time discount or the deadline to book a holiday cleaning.

Planned timer types

• Fixed: would count down to one date and time for everyone.
• Recurring: would reset on a schedule. You could add a wait time between cycles and hide the timer on funnel pages during the wait.
• Dynamic: would give each contact their own countdown for a set duration, starting at the email send or open. You could also have it end at a set time of day.

Creating a timer

• You would go to Marketing, then Countdown Timers, click New and pick a template.
• You would choose the timer type and set the timing and time zone. You could turn on Adapt to Contact Time Zone so each viewer would see the deadline in their own time zone.
• You would add an active link for while the timer runs and an expired link for afterward.
• You would style the colors, fonts and time units, then name and save the timer.

You would add a timer to an email with the countdown timer element. On a funnel page, you could use the countdown timer element or a code block. Changes to a saved timer would update everywhere it is placed.

In emails, timers would show as animated images, and some email apps could show a cached version. You could choose to hide the timer for Apple Mail users, and your buttons could still use the timer's redirection link.